Lesson 4 of 12
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When inspired with a new shiny business idea, it’s a challenge to take the time to actually work the idea before you go and execute it. But more often than not businesses and their ideas for products and or services fail due to a lack of market research.


The Needs

In this lesson we want you to take the time to start working on the needs that validate your business problem. How we do this is through some vigorous market research.

The outcome of this lesson is that you will be able to clearly articulate the needs that validate the problem you are aiming to solve. This will then support you in developing your solutions.

Let’s get started, click into the next topic below!

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