Starting with WHY
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In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn, inspire their colleagues and customers. His concept; starting with the ‘WHY’ has earned him huge business success but has been a game-changer for individuals understanding what drives their motivation and success at work and within the business. If you have a really clear understanding of what motivates and inspires you, you can design your life (work/business and personal life) to be working out of this space with all things you do.
Great leaders like Martin Luther King Jr. (an African American Baptist minister and activist who became the most visible spokesperson and leader in the civil rights movement from 1955 until his assassination in 196), Steve Jobs (founder of Apple), and the Wright Brothers (the inventors of the plan) had little in common, but their purpose was clear and that is what inspired them to take action and create their movements. They all started with WHY.
These successful leaders realised that people won’t truly buy into an idea, which results in a product, service or movement until they understand the WHY or deeper purpose behind it.
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Backed by neuroscience, the latest research illustrates that when we make decisions in our life, and in direct relation to our career or business, (we make decisions to buy a brand, product or service) we do this initially from an emotionally driven decision. In other words, we make decisions based on our own personal motivators, beliefs and values.
Starting with your purpose or WHY, empowers you to lead your career/business and your life, with the greatest influence. Defining your purpose, and then thinking, acting and communicating in alignment with it, will drive your motivation and influence others to jump on board and support your missions (your creations).
To learn more about the concept of Why check out Simon Sinek’s Famous Ted Talk; How Great Leaders Inspire Action.
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