The HARD Goals Method

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Mark Murphy has developed an alternative method of creating goals. It’s the HARD method. Mark Murphy, the acclaimed author of Hundred Percenters, explains the science behind getting from where you are to where you want to be in your career, business, and life. We believe Murphy’s Hard goals offer a more sustainable goal-setting framework. By contrast, HARD Goals are:

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If you don’t care about your goals, there’s not going to be much motivation for you to achieve them. To gain more, make sure you’re going after what you want more than anything else. HARD goals are not just nice-to-have if they’re not too much trouble. A HARD goal has to be something that promises you more value than any other goal imaginable, and therefore, you’re not going to let anything get in the way of making it happen.


HARD goals are so vivid and alive in your mind that if you don’t reach them, you’d feel like something’s missing in your life. You can and should use the same visualisation and imagination techniques that some of the greatest minds in history have used to make your goals come to life in your imagination. Geniuses use their imaginations to soar and so should you.

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People who feel a strong sense of urgency to achieve their goals are anywhere from 1.3 to 1.4 times more likely to successfully accomplish their goals than people who don’t feel that urgency.  Procrastination is the killer when it comes to realising your dreams. HARD goals overcome this by using cutting-edge techniques from science such as behavioural economics. You have to convince yourself achieving your goals is a necessity, not an option. If you make the future payoff of your HARD goal so much more satisfying that what you’re experiencing today, you automatically make your HARD goals look a lot more attractive – and the more attractive they are, the greater the urgency you will feel to get going on them right away.


When it comes to difficulty, there’s a definite sweet spot to aim for. You want to set goals that are so hard they will force you to tap into all the talents you possess so you’ll feel a sense of achievement. On the other hand, you don’t want your goals to be so challenging you give up without even trying. You have to assess your past experiences, figure out where your goal-setting sweet spot is, and then set goals within that sweet spot that will propel you forward to the stellar results you want. 

Extracted from Mark Murphy’s Book; Hard Goals, The Secret of Getting From Where You Are to Where You Want To Be.

We love Murphy’s work, it is one of the only framework out there that draws on the fact that we need to be emotionally invested in order to achieve our goals. However, we felt that most people needed a more straight forward framework. Click on to learn our method.