The Why of HBDI

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This session is about taking the first steps towards a deeper level of personal awareness using this loved thinking preference profiling tool, the HBDI.

Through building awareness in these areas, we will start to unpack you as a person. Through understanding how you think, work and lead your life, we are better equipped to develop you as a future business leader.

We will discover your Personal Reality = Personality. Great Leadership in business or life, Starts with Self-Awareness. 

According to the author of ” How To Become a Better Leader, ” Daniel Goleman, self-awareness has been cited as the most crucial skill for leaders to develop. 

As we now know, our thinking drives most things in our lives, including self-awareness. It makes sense that we dig a little deeper into how and why we think the ways we do. Becoming aware of our thinking empowers us in profound ways.

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The way an individual, team or even an entire organisation thinks, has a profound impact on the results it achieves. Whole Brain® Thinking allows you to adapt and leverage different styles rather than relying solely on the ones you are most comfortable with.

The concept of Whole Brain® Thinking is easy to learn and apply. It creates better results by improving decision making, problem solving and communication—immediately! The same approach can be applied across every business area, from sales, customer service and marketing to product development, HR and operations.

The Herrmann Brain Dominance Instrument (HBDI®) is a validated and reliable questionnaire that has been completed by over 3 million people worldwide. The HBDI® measures individual thinking preferences in four distinct modes; analytical, structural, interpersonal and strategic thinking. There are no right or wrong answers in the questionnaire and at times you may have to choose between two equally preferred options. That’s why we encourage you to answer it with your first instinct.

Your HBDI® Profile will be provided to you once you have completed the questionnaire and attended the awareness workshop. The report will provide insights into your thinking preferences and as a result, insights into how you approach things like communicating, decision making and problem-solving. The report is confidential unless your consent is provided to share with others.

Ned Herrmann’s research shows that there are four different thinking preferences which he used to create the Whole Brain® Model.

 The HBDI is a powerful tool that can provide you with a significantly increased level of personal understanding.

Have you ever had one of those moments when the fog disappears and you experience a moment of pure clarity? This is what happened to Ned Herrmann as he explored the brain, he described receiving a ‘lightning strike of understanding’ (The Creative Brain p.1), which enabled him to develop the original Whole Brain® Model. 

Ned Herrmann was inspired to answer the questions: 

  • Who am I? 
  • Why am I the way I am? 
  • Who can I become? 
  • In what direction should I go? 
  • How can I change? 
  • Why am I here? 

During his own search, he made some remarkable discoveries about the human brain, which changed his life enormously. What he found was an explanation for many of the questions just mentioned. It helped him understand the double existence he’d been leading most of his life – with one foot in the business world and the other solidly planted in the world of art and music. 

This curiosity drove his interest in the human brain and more specifically about the different ways people think, for example, why is it possible that 10 different people take away 10 different messages from a learning experience that is in all other ways identical? Or consider responding to an artwork in many different ways? This led him to investigate how our brains think differently.

Thinking preferences impact how we process information, how we buy and sell, what we pay most attention to, and how we make decisions. Behavioural approaches can help the sales professional manage a sales conversation in an efficient way, but they don’t reflect the mental processes that actually drive purchasing decisions. Particularly in today’s demanding world, many external factors are impacting behaviour; thinking is what’s constant. How do the thinking preferences of individual sales professionals impact their sales performance?