What is a mission?

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What is a Mission?

Missions lie at the intersection of “things you love” and “things the world needs.”

These are the things that you get a sense of “purpose” through. These are the things that you do, the things you create through your doing, that leave a legacy. Things that you are proud of to contribute to your life and the life of others.

When the things you do and spend time on aren’t in alignment with your personal purpose and your vision, your energy will often drain and you may just forget why you started the mission (project, business, job) in the first place.

As the cliché goes, in our society we are “human doings.” We are action-oriented and evaluate ourselves daily on how much we are doing, how much we have achieved, how many hours we have worked and what we have done or not done with these hours. We often tell ourselves, we haven’t done enough, we “should” have done this. We “could” do this.  We write endless to-do lists, sometimes our goals relate to this, but most often our daily to-do’s aren’t fully aligned with what it means to ‘be’ us. What we really want, for us or our life.

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This psychological model of ‘be’ ‘do’ ‘’have’ can support us in evaluating: What would life be like if we were clear about who we are and what’s important to us, and made choices in alignment with that? Both Stephen Covey and Anthony Robbins use it in their writing, yet we have come to believe this model predates both of them.

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The ideal is to find a balance between each quadrant that brings a synergetic balance, between what you are (the be), what you do with your time (do – your actions and behaviours) and what you have (as a result of your doing and who you are.


The be is about being clear with your deep sense of purpose, your personal drivers of:

  • Purpose/Calling: Who am I? What am I passionate about? Who do I want to be in the world?
  • Values: What’s important to me? What do I stand for?
  • Motivators: What turns me on and off? What keeps me going?
  • Influencers: What am I capable of? What do I really want?


We all naturally focus on doing but do we ‘do’ in alignment with our purpose and with a clear focus of what is important to us and what we truly want, on a deeper level outside of just physical resources (cars, houses etc).

  • What do we truly want to be doing with our time?
  • What do we gain energy from doing?
  • What do we thrive on doing?
  • What do we want to do more and more?


Whether we are happy with the results or not, we get something. Perhaps it’s something tangible, or maybe it’s a feeling. Many of us in society naturally spend a lot of time/focus in the ‘have’ space. What car, do we have, what house, what things do we have to play with, (toys).  Often we spend less time finding a balance between all spaces that are in alignment with the things that matter most to us, the ‘be’.

  • If it was our last day on earth, what would we be satisfied with leaving here as a legacy?
  • What assets do we truly want in our lives?
  • What physical items make us happy, excited and energise us?